Is “Tidying Up with Marie Kondo” boosting rentals at your self storage facility?
There’s a new show on Netflix about home organization, and it’s the reason why all of your friends are suddenly into talking about folding towels and rearranging their sock drawers. “Tidying Up with Marie Kondo” is a Netflix mini-series on organizing, cleaning, and decluttering based on Kondo’s best-selling novel, “The Life Changing Magic of Tidying Up.” While that doesn’t sound super sexy, the series is already one of Netflix’s most popular and Kondo’s tips are inspiring thousands of people to tidy and declutter their homes.
So what is the magic behind the celebrity of tidying’s methods? Kondo suggests that you shouldn’t be holding onto or storing things that no longer “spark joy” for you, and when organizing, you should be able to easily see and identify all of your things. Put simply, her rule is: if the thing sparks joy, you may keep it. If it doesn’t, you are instructed to thank it for everything it has brought to your life and then discard it mindfully (by donating or recycling items whenever possible).
While Kondo never specifically mentions self storage on “Tidying Up,” she also doesn’t just advocate for her clients to get rid of everything like the organization experts typically do in “Hoarders.” She doesn’t push minimalism on viewers, either - if you have a lot of items that truly “spark joy,” Kondo encourages you to keep them and store them in an organized, easily-accessible way.
While minimalism isn’t the core of the show, it’s still inspiring many Americans to massively scale back on what they own in order to declutter and organize. Turns out, most of us own a lot of things that no longer “spark joy,” like those old jeans from high school that you’re finally admitting you’ll never fit into again or your (now adult) child’s old collection of Beanie Babies that you were keeping as “collector’s items.”
If you’ve been seeing an uptick in the amount of renters looking for a 5x10 or 10x10 space for household items, your facility might be in an area where “Tidying Up” is inspiring many families to make more space for living in their homes, garages, and yards. Salt Lake City-based self storage startup Neighbor even suggested that, after decluttering, these newly tidy families could start renting out storage space Airbnb-style in their homes.
I’ll admit, I did my own tidying after watching the series, but I definitely didn’t have enough stuff to fill a 5x5 storage locker. I was more than happy to get rid of the items by donating them to Salvation Army and Goodwill, but for many people, sentimental items like Grandma’s china can be tough to get rid of, even if they don’t technically spark joy. Thus, many are speculating that “Tidying Up” will spark more self storage unit rentals and opportunities for vintage clothing shoppers and pickers looking to find one-of-a-kind antiques.
If you’re curious if your renters are tidying up, post a poll on Facebook, write a blog post for your facility website about the show, or offer your own tidying tips to renters looking to declutter. Keep a close eye on your metrics for climate-controlled spaces and household-size unit rentals. Right now is a great time to get creative with your marketing to attract potential renters inspired by the show. (You can even target viewers of “Tidying Up” in your area using Facebook ads!) And if you haven’t yet, be sure to check out “Tidying Up” on Netflix to see if it inspires you or induces eye rolling - who knows, you might finally feel motivated to clean out the “junk drawer” in your kitchen.
Thanks for reading! If you liked this blog post, you may also like: Will minimalism eventually rise up and kill self storage?, Will storing firearms be the next big thing in self storage?, and People are sick of self storage. Here’s what you can do about it.
POST TAGS: home organization and decluttering, trends affecting self storage, and self storage marketing